Corporate Profile

Founded in 1925 by George Godber and Carl Speer, Trojan Battery Company has become the world’s leading manufacturer of deep-cycle Solar and Motive batteries. With a broad range of energy storage solutions that including deep-cycle flooded, AGM, Gel and lithium batteries. Trojan has shaped the world of deep-cycle battery technology with close to 100 years of battery manufacturing experience.

With the invention of the golf car battery for the Autoette vehicle in 1952, Trojan pioneered the development of deep-cycle battery technology for the golf industry. For Trojan, this began a legacy of leadership and innovation that prevails today in the global, deep-cycle markets spanning applications for golf and utility vehicles, renewable energy, transportation, floor machines, aerial work platforms, marine and recreational vehicles.

Headquartered in Santa Fe Springs, Calif., Trojan’s operations include four ISO 9001:2015 certified manufacturing plants in California and Georgia, two advanced research and development centers dedicated exclusively to deep-cycle battery technologies, and international offices located in Europe and Asia. Trojan is a proud member of the Battery Council International (BCI) and the Advanced Lead Acid Battery Consortium. Trojan applies rigorous industry battery testing procedures that adhere to BCI and International Electrotechnical Commission (IEC) test standards.

Recently acquired by C&D Technologies in January of 2019, C&D and Trojan are now one company. The acquisition combines two leading specialty battery manufacturers with legendary technical reliability, two iconic brands and a history of market leadership.  This exciting partnership, with global distribution, creates one of the largest North American energy storage providers.

 

CORPORATE HEADQUARTERS ISO Registered Manufacturing Plants

CALIFORNIA
Corporate Headquarters
CALIFORNIA
Manufacturing
GEORGIA
Stonecrest
GEORGIA
Sandersville
Trojan Battery Company
10375 Slusher Drive
Santa Fe Springs, CA 90670

US and Canada: 800.423.6569

International: +1.562.236.3000

Trojan Battery Company
12380 Clark Street
Santa Fe Springs, CA 90670Trojan Battery Company
9440 Ann Street
Santa Fe Springs, CA 90670
Trojan Battery Company
5174 Minola Drive
Stonecrest, GA 30038
Trojan Battery Company
3012 George J. Lyons Parkway West
Sandersville, GA 31082

AT A GLANCE
Employees Total US: 850+
 
Solar | Motive
Products
Deep-Cycle Flooded – 2, 4, 6, 8, 12, 36 Volts
Deep-Cycle Lithium – 12.8, 25.6 Volts
Deep-Cycle AGM – 6, 12 Volts
Deep-Cycle Gel – 6, 12 Volts
Reliant™ AGM with C-Max Technology™
Smart Carbon™
Ranger™ 160
 
Industry Focus Golf and utility, NEV, commercial trucking, marine, floor machines, aerial work platforms, material handling, recreational vehicles, oil/gas, airport ground support and renewable energy.
 
 
Awards & Recognition
  • 2017 Sanitary Maintenance Distributor Choice Award Winner – HydroLink™ Battery Watering System
  • 2016 Sanitary Maintenance Distributor Choice Award Winner – HydroLink™ Battery Watering System
  • 2015 Sanitary Maintenance Distributor Choice Award Winner – HydroLink™ Battery Watering System
  • 2014 Intersolar India “Solar Projects” Award – Remote Telecom
  • 2014 Genie “Outstanding Performance” Award
  • 2013 Frost and Sullivan “Innovative Enterprise” Award
  • 2012 Genie “Outstanding Performance” Award
  • 2012 “Application Solar Project of the Year” Award – Solar Powered RuralStreet Lighting in Dubai, U.A.E.
  • 2011 Golf Course Industry Magazine’s “Most Admired” Companies
  • 2009 Southern California Edison Environmental Hero Award
  • ISO 9001:2008 Certification for California and Georgia operations
  • 2007 Best Overall Winner LLEAP Awards – Lift & Access Magazine
  • Santa Fe Springs Exporter of the Year
  • Los Angeles Business Journal President’s Award for Family-Owned Businesses
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Environmental Stewardship

As proactive supporters of environmental sustainability, Trojan’s environmental stewardship focuses on clean energy initiatives and recycling programs. Trojan manufactures batteries that are 99% recyclable. Through its partnership with Southern California Edison (SCE) Trojan saves over 8 million kilowatt hours and cuts CO2 emissions by over 12 million pounds significantly reducing our annual energy consumption and carbon foot print.
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Corporate Leadership

Trojan Battery Company began its legacy of dedicated leadership and innovation in 1925 with founders George Godber and brother-in-law Carl Speer. Armand Lauzon
President & Chief Executive Officer
Donna M. Costello
Chief Financial Officer
Today, Trojan’s executive leadership includes a team of leading business executives with an impressive resume of experience in a variety of industries ranging from finance and marketing to manufacturing and production. This expertise continues the company’s innovative leadership role in the manufacture of deep-cycle batteries for a variety of solar & motive applications including for golf, transportation, renewable energy, floor machines, mobile elevated work platforms (MEWP), marine and recreational vehicles. David Karch
Chief Operating Officer
  Ken Sigman
Chief Commercial Officer
  Phil Taylor
SVP & Chief Human Resources Officer
  Mara Williams
VP, General Counsel & Corporate Secretary
  Jon Anderson
Chief Technology Officer
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Our Purpose

 

To provide clean and reliable energy storage solutions that enhance the way people live and work around the world.

OUR VALUES

Trojan Battery Company’s core values focus on our commitment to developing innovative environmentally friendly energy storage solutions that effectively meet customer needs, and serve the global community at large. Trojan values the integrity of our business relations, the quality of our deep-cycle technology, reliability of our products and services, as well as the professional growth of our team members.

 

INTEGRITY QUALITY CUSTOMER FOCUS
Trojan’s corporate planning and actions are guided by a high level of business ethics and integrity. We treat Trojan team members, customers, suppliers and business associates with dignity, respect and fairness. We communicate openly and honestly and recognize the customs, traditions and needs of the communities we serve. Trojan also maintains high safety and environmental standards.

Since 1925, customers have depended on Trojan quality which is demonstrated in the performance, reliability and durability of our deep-cycle battery products.   Trojan’s quality commitment extends to developing continuous process improvements, working with quality suppliers while delivering world-class service and support.  Trojan has an unwavering focus on quality. Our customer relationships are created, maintained and continuously enhanced by providing the best products and services for every unique geography, market and application around the world. By applying Trojan’s experience, know-how and innovation to meet the needs of our markets and customers, we consistently deliver ideal energy storage solutions for a wide range of applications.
EMPOWERMENT INNOVATION COMMUNITY OUTREACH
At Trojan, personal growth is a central theme of our corporate culture. We foster teamwork, open communication, goodwill and camaraderie throughout our organization. Trojan values informed risk-taking, employee development, accountability for actions, and recognition for results. We are committed to the empowerment of our most valuable resource – our people. We look beyond today’s business needs to tomorrow’s global energy requirements.   By creating and launching exciting new energy storage products, advancing our technologies, and identifying emerging markets, Trojan continues to maintain our leadership position. Trojan supports global communities with high-quality, reliable products that enable families to prosper and businesses to grow.  In addition, Trojan team members volunteer in many local projects to increase opportunities for communities to thrive.
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Our History

 

FROM THE FAIRWAYS TO THE WATERWAYS
Trojan Battery Has Achieved More Than 90 Years Of Deep-Cycle Excellence

Since 1925
1960s
Trojan Battery Company has been the world’s leading manufacturer of deep-cycle batteries. After serving on a submarine in World War I, George Godber started the company in the Los Angeles area with his founding partner and brother-in-law, Carl Speer. Trojan initially began manufacturing automotive batteries and later moved into building batteries for commercial trucks. In the 1940s, Dick and Ray Godber joined the company, ushering in the second generation of family leadership. Sensing that deep-cycle technology was the wave of the future, the company began focusing on this area. The company expanded its line of deep-cycle batteries and moved to Santa Fe Springs in Southern California. Growth continued into the 1970s with the addition of batteries for floor machine, marine, construction and various industrial applications.
1952s
1980s
Trojan pioneered the first deep-cycle golf car battery. Trojan teamed up with Autoette to design a vehicle for a physically-challenged golfer, enabling him to travel more easily around the golf course. This began a legacy of leadership in the electric golf car industry that prevails today. Trojan maroon batteries now power golf cars on over 98% of the US’s top golf courses. They saw continued growth as the company moved into its current location and acquired its first east coast facility near Atlanta, Georgia. In 1992, Trojan established a state-of-the-art Technology Center, dedicated to advanced product design and development. To this day, Trojan prides itself on operating the industry’s leading design and test facility for deep-cycle batteries.

Now in its fourth generation of family leadership and in a partnership with Charlesbank Capital, Trojan, under President and CEO Neil Thomas, is dedicated to designing and building premium maroon, Trojan-branded deep-cycle batteries for various applications, including golf and utility vehicles, floor machines, aerial work platforms, transportation, marine vessels, recreational vehicles, neighborhood electric vehicles and renewable energy systems. All of Trojan’s products are backed by outstanding technical support and customer service. With a worldwide network of Trojan Master Distributors, plus numerous dealers and a growing retail presence, Trojan products are truly powering the planet. The Trojan Battery team is proud of the company’s heritage and the premium batteries that we offer; hence the motto: Charging Forward.™


SINCE 1925: A PROUD HERITAGE, MAJOR CORPORATE MILESTONES

1925
MarketLogo_Trojan World War I is over, and the Roaring 20’s are in full swing. Trojan Battery Company is founded by George Godber and Carl Speer.
1952
MarketLogo_Trojan Trojan invents the electric golf car battery for the Autoette vehicle so a physically-challenged golfer can enjoy the game he loves.
1985
MarketLogo_Trojan Trojan develops the Maxguard® Advanced Design Separator – making Trojan the only battery manufacturer offering this proprietary technology, designed to increase battery life and improve performance.
1988
MarketLogo_Trojan Trojan purchases ALCO Battery in Lithonia, Georgia which opens up the company’s first East Coast manufacturing capability.
1992
MarketLogo_Trojan Trojan establishes the Trojan Technology Center, a state-of-the-art research and development facility, located in Santa Fe Springs, CA.
1993
MarketLogo_Trojan Trojan joins world class organizations, such as Owens-Corning and Tiffany, by trademarking a color as a symbol of quality, reliability and excellence. Only genuine Trojan Batteries come in the distinctive maroon case that makes us stand out from the rest.
2004
MarketLogo_Trojan Trojan develops and launches its new line of spill-proof maintenance-free AGM batteries.
2005
MarketLogo_Trojan ISO certified in Lithonia, GA. MarketLogo_Marine / RV Trojan launches its new consumer Marine/RV™ brand, consistent with its continuing growth and retail distribution in these industries.  
2006
MarketLogo_Trojan  ISO certified in Santa Fe Springs, CA. MarketLogo_Trojan Groundbreaking of new Trojan Battery plant in Sandersville, GA.  
2007
MarketLogo_Trojan Trojan launches the innovative Plus Series™ deep-cycle battery line. MarketLogo_Trojan Trojan launches its new line of maintenance-free deep-cycle gel batteries. MarketLogo_Trojan Expands its manufacturing capacity by opening its fourth manufacturing facility in Sandersville, GA.
2007
MarketLogo_Trojan Trojan establishes an East Coast battery test lab in its Sandersville facility.
2008
MarketLogo_Floor Machine Trojan launches its new AC Series line of floor scrubber batteries offering high performance and better value. MarketLogo_Renewable Energy Trojan launches its new RE Series, designed specifically for renewable energy applications.
2009
MarketLogo_Trojan Trojan launches the new HydroLink™ single-point watering system for faster, safer and easier battery watering. MarketLogo_Trojan Trojan launches the new Cycling AGM batteries with improved cycling power and sealed, maintenance-free convenience. MarketLogo_Transportation Trojan launches its new OverDrive AGM 31™ sealed heavy duty batteries for idling reduction in the commercial / heavy duty trucks market.
2009
MarketLogo_Trojan Trojan receives ISO 9001:2008 certification for its California and Georgia operations.
2010
MarketLogo_Trojan Trojan introduces T2 Technology™ for its flooded deep-cycle batteries, featuring a series of improvements that deliver greater maximum sustained performance, long life and increased total energy.
2011
MarketLogo_Golf Independent third-party testing of Trojan’s T-875 flooded batteries ranked Trojan batteries the highest in sustained capacity and in total ampere hour performance. MarketLogo_Renewable Energy Launches Industrial line of deep-cycle flooded batteries for renewable energy applications. MarketLogo_Trojan Expands deep-cycle AGM line with the addition of U1-AGM and 22-AGM products.
2012
MarketLogo_Golf Trojan selected as one of the companies most admired by Golf Course Industry readers, as well as a company they can trust to provide reliable products and support.
2013
MarketLogo_Golf Trojan launches Traveler™ 8V, the longest-life and Ranger 160™, longest range, deep-cycle 8V batteries MarketLogo_Trojan Trojan Battery Receives Frost & Sullivan 2013 “Innovative Enterprise” Award MarketLogo_Floor Machine Trojan Battery receives Genie’s “Outstanding Performance” award for 2012
MarketLogo_Renewable Energy 2012 “Application Solar Project of the Year” award for solar-powered rural street lighting project in Dubai, U.A.E. MarketLogo_Trojan Charlesbank Capital Partners makes investment in Trojan Battery Company
 

 

2018

Trojan Battery Company Introduces Trillium® Line of Intelligent Lithium Ion Batteries for Deep-Cycle Applications

C&D Technologies, a portfolio company of KPS Capital Partners, to acquire Trojan Battery Company

 

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Corporate Leadership Profile

 

Armand Lauzon headshot Armand Lauzon, Jr.
President and Chief Executive Officer

Armand Lauzon, Jr. serves as President and Chief Executive Officer for Trojan Battery Company and C&D Technologies. Lauzon brings over 38 years of global business and leadership experience to position C&D and Trojan Battery as one of the largest North-America-based energy storage providers with a complementary portfolio of high-quality solutions.

Lauzon joined C&D in February 2015 and helped grow their strong foothold in the energy storage sector and has continuously exceeded performance expectations. Upon joining Trojan, Lauzon’s initial focus will consolidate both company’s best practices for improving reliability, efficiency and product performance while leveraging both company’s industry-leading talent, customer and supplier relationships, manufacturing excellence and R&D capabilities.

Lauzon is an accomplished CEO and Board member with a proven track record of consistently achieving significant returns by quickly accessing and stabilizing turnarounds, balancing leadership focus to drive results while building strong relationships with investors, lenders and customers. He currently sits on the board of 3 companies.



David Karch
Chief Operating Officer

David Karch is responsible for Trojan Battery Company and C&D Technologies’ worldwide manufacturing sites spanning Operations, Procurement, Quality, Advanced Manufacturing, and Employee Health & Safety. In this position, he continues to play a huge part in the integration of C&D and Trojan. Karch is a senior executive leader who delivers profitable business results through technology implementation, global footprint alignment, cost reduction, procurement excellence and dramatic quality enhancement with full P&L authority for business regions and operating units ranging from $1B to $8B in revenue.His management oversight has spanned global and domestic operations, and he has generated millions of dollars of savings through facility and cost restructurings, procurement and supply chain management initiatives.  He also has launched and staffed manufacturing sites, offices, engineering and sales centers in both emerging and domestic markets. David earned a Master of Business Administration (Management) from Akron University, a Master of Science in Industrial Engineering & Advanced Manufacturing Systems from Lehigh University and a Bachelor of Science in Chemical Engineering (Minor in Business), also from Lehigh University.



Phil Taylor
Senior Vice President & Chief Human Resources Officer

Phil Taylor is responsible for Trojan Battery’s overall human resources (HR) management both domestically and internationally.  In this position, he leads the development of Trojan’s corporate HR strategies in the areas of recruitment, compensation, benefits, performance management and organizational development for the company’s global workforce of more than 1,000 employees.

With more than 30 years of experience, Phil most recently held the position of senior vice president of HR for the commercial and corporate divisions at Mattel, Inc. Previously, Phil was senior vice president of HR for corporate functions and talent acquisition, as well as vice president of HR for international and global talent acquisition for Mattel.  He also held other senior roles at various global Mattel locations in Hong Kong, Jakarta and Amsterdam. Prior to Mattel, Phil worked with Fisher Price as production manager and personnel manager in the U.K.

He joined Mattel when the company acquired Fisher Price in 1993, and played an instrumental role in the integration of the two businesses in Europe. Phil holds a bachelor of arts degree in economics from Newcastle Upon Tyne Polytechnic in the U.K.  In addition, he received a postgraduate diploma in personnel management from Teesside University Management School in the U.K.



Jon Anderson
Chief Technology Officer

Jon Anderson began with C&D Technologies in December 2006. In the CTO role, he is responsible for the leadership, management and vision to ensure that C&D Technologies and Trojan Battery Company has the proper technology initiatives in place to effectively grow the organization. Anderson is responsible for all Research and Development as well as the overall technical direction of the company, including Product Management, New and Emerging Technologies and Global Product Development.

Prior to working for Trojan and C&D, Anderson worked for Exide Technologies Industrial Battery divisions holding various technical positions in North America and Europe. Anderson holds a Bachelor of Science Degree in Materials and Science Engineering from the University of Minnesota and a degree in Japanese Language from the University of Osaka.



Donna M. Costello
Chief Financial Officer

Donna Costello joined C&D Technologies as Chief Financial Officer in April 2016 and became Trojan Battery Company’s CFO during the acquisition in early 2019. Costello is responsible for overseeing all Finance, Accounting and Lead Purchasing activities of the business.

 

Previously she served as Chief Financial Officer of Sequa Corporation, a $1.5 billion global manufacturer and service provider in the Industrial and Aerospace markets. Prior to being promoted to Chief Financial Officer, Costello served as Vice President and Controller of Sequa Corporation, which was a publicly traded company until its acquisition by The Carlyle Group.
A summa cum laude graduate of Iona College (BBA, 1995), she received an MBA in finance, also from Iona, in 1999. She is a certified public accountant and a member of both the American Institute of Certified Public Accountants and the New York State Society of Certified Public Accountants. Costello is also a member of the Henry Crown Fellowship Program of the Aspen Institute.

 



Ken Sigman
Chief Commercial Officer

Ken Sigman is the Chief Commercial Officer for Trojan Battery Company and C&D Technologies. Sigman is responsible for global commercial activities including sales, marketing, business development, customer service and distribution operations.  His focus is to strengthen and grow both company’s customer base, enhance the product mix and position C&D and Trojan as a leader in energy storage solutions.

Sigman brings 20+ years of successful leadership experience in sales, marketing, customer service, new product development and operations in packaging and industrial plastics. He has extensive experience in the plastics, glass and aluminum industries, ranging from regional startups to complete turnarounds.

He most recently served as Executive Vice President and Chief Commercial Officer for Anchor Glass Container, where he helped to grow and enhance value to the company, culminating in the 2017 Private Equity Deal of the Year. Sigman received his Bachelor of Science in Mechanical Engineering as well as an MBA from The University of Iowa, where he continues to serve as an advisor on the College of Mechanical Engineering’s Advisory Board.


Mara Williams
Vice President, General Counsel and Corporate Secretary

Mara Williams is the most senior attorney within the company. She leads a team of lawyers and non-lawyers to provide legal and compliance advice for the various parts of the business. She serves as both legal advisor to the Executive Leadership Team and Board of Directors, but also, as a senior business leader she is involved with setting strategy and implementing strategic goals from a legal perspective.

 

Mara was born and raised in Pennsylvania and got her BA in Business Management & Administration from Franklin & Marshall and her Juris Doctorate from Temple University School of Law. Her goals include building a global legal team that supports the company with all things legal and compliant.

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Awards

 

2013 Frost and Sullivan “Innovative Enterprise” Award Genie 2012 “Outstanding Performance” Award 2012 “Application Solar Project of the Year” award for solar-powered rural street lighting project in Dubai, U.A.E.
Frost & Sullivan awarded Trojan its 2013 Manufacturing Leadership 100 Award (ML100) in the category of “Innovative Enterprise.”  Trojan Battery was recognized for its innovative use of specially designed Cast-On-Strap (COS) equipment technology and equipment at its Lithonia, Ga. manufacturing facility Trojan received Genie’s “Outstanding Performance” award for 2012.  The award was given to Trojan based on the company’s operational excellence and exceptional support as an electrical supplier to Genie for its global operations.  Genie, a Terex brand, manufacturers aerial work platforms, boom lifts, scissor lifts, telehandlers and material lifts.  Genie installs Trojan’s deep-cycle batteries to provide reliable performance and peak levels of operation for its battery-powered equipment. Trojan received the “Application Solar Project of the Year” award at the Middle East Electricity 2013 tradeshow held in the United Arab Emirates (U.A.E.).  Trojan’s renewable energy group and its master distributor Hydroturf International were recognized for the implementation of a solar-powered rural street lighting project in 2012 which was commissioned by U.A.E.’s Ministry of Public Works.  This solar lighting project is the first of its kind to be established in Dubai.

Trojan Names Technimark, LLC. Supplier Of The Year
11.26.12
Golf Course Industry Magazine’s 2011 “Most Admired” Companies Trojan Names Pacific Plastics Technology Supplier Of The Year
11.3.11
Trojan Battery Company has awarded Technimark, LLC its Supplier of the Year award for 2012. Trojan selected Technimark based on its Outstanding Service and Quality in the area of plastic molding. For more information on Technimark, visit www.technimark.com. Trojan took top honors in Golf Course Industry magazine’s reader survey ranking the industry’s best golf product vendors based on product quality, market communication and brand strength.  As the world’s leading manufacturer of deep-cycle batteries, Trojan was listed as one of the companies most admired by readers as well as a company they can trust to provide reliable products and support. Trojan Battery Company has awarded Pacific Plastics Technology, Inc. (PPT) its Supplier of the Year award for 2011.Trojan selected PPT based on its Outstanding Service and Quality in the area of plastic molding.For more information on PPT visit www.plastictech.com

Best Customer Service Award ISSA/InterClean® North America Best Overall Winner Lleap Awards Lift & Access Magazine 2009 Southern California Edison Environmental Hero Award
At Trojan Battery, we not only ensure our customers receive the best quality products, but that they also receive services of the highest standard. We are pleased to announce that we are a recipient of the Best Customer Service Award for providing the best customer service among ISSA / INTERCLEAN® North America’s exhibitors during the tradeshow, held at Las Vegas, NV’s Las Vegas Convention Center, September 8-11.

Distributors, building service contractors, and in-house service providers who attended ISSA / INTERCLEAN cast their ballots for the Best Customer Service Award, which was given to three companies with booths 300 square feet or less and three with booths greater than 400 square feet. Voters were asked to make their choices based on which company’s staff best met attendee needs, answered questions, or offered solutions when people visited their booths.

One of the largest tradeshows in the world, ISSA/INTERCLEAN North America features a wide range of resources related to the cleaning industry. ISSA and its tradeshow partner, Amsterdam RAI, produce ISSA / INTERCLEAN shows around the world, with an annual event each year in the United States, Amsterdam, etc.

Read the press release from ISSA’s website

As a testament to our consistent efforts to provide our customers with superior products and service, Trojan Battery has been awarded Best Overall Winner in the 2007 LLEAP Awards for our Plus Series™ deep-cycle battery.

Held annually, the Leadership in Lifting Equipment and Aerial Platforms (LLEAP) Awards aims to recognize products, accessories or design concepts that are considered innovative and/or have advanced the state of the lift and access industry.

“Trojan has been a supplier of the highest quality batteries for the aerial industry so far,” commented Lance Sullivan, the Fleet Product and Service Manager for Sunstate Equipment Company and one of this year’s LLEAP judges.”

“This new series of batteries sets them even more apart from their competitors.”

Read the entire article from Lift & Access Magazine Read Trojan Battery Press Release

Trojan was honored by SCE for its environmental leadership in compliance and stewardship receiving the 2009 Southern California Edison Environmental Hero Award.

Santa Fe Springs Exporter of the Year Los Angeles Business Journal President’s Award for Family-Owned Businesses ISO 9001:2008 Certification for California and Georgia operations
Trojan received the “Santa Fe Spring Exporter of the Year” award for its successful engagement in exporting its deep-cycle battery products worldwide. Trojan was awarded the business news magazine’s President’s Award for its business commitment as a family-owned business in Los Angeles County. Trojan has achieved and maintains its ISO 9001:2008 certification by demonstrating consistency in its processes and the ability to meet and exceed customer requirements, enhance customer satisfaction, and meet all of the applicable statutory, industry and regulatory requirements.
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