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Trojan Earns BCI Amplify Award Honorable Mention

May 6, 2025
BCI Amplify Award

Trojan recognized for Trojan Lithium OnePack™ Marketing Campaign.

Trojan Battery Company announces that its Trojan Lithium OnePack™ campaign has earned an Honorable Mention in the 2025 BCI Amplify Awards. The multi-disciplinary campaign, highlighted by the first-ever golf cart climb to the summit of Pikes Peak, showcased the power, reliability, and overall performance of Trojan Battery’s innovative new 48V 105Ah lithium-ion battery pack.

The BCI Amplify Award recognizes outstanding marketing initiatives that effectively communicate the value and innovation of battery technologies. Trojan Battery’s campaign, which integrated digital and traditional media, videos, trade shows, email, social media, and public relations, highlighted the unparalleled capabilities of Trojan Lithium OnePack. The campaign also reinforced Trojan’s leadership in the deep-cycle battery and golf cart industries.

“We are thrilled and honored to have been recognized three years in a row by BCI and the Amplify Awards nominating committee for our marketing campaigns across our portfolio," said Jane Ito, Vice President of Marketing at C&D Technologies and Trojan Battery Company.

"Most recently, the 'Peak Performance' campaign showcased a record-setting adventure as a golf cart powered by our Trojan Lithium OnePack reached the 14,115-foot summit of Pikes Peak. The use of video footage shot from the golf cart and captured by drones brought this campaign to life in a way that resonated with millions of people around the world.”

Celebrating a century of leadership, Trojan Battery remains committed to innovation and performance. The company continues to develop energy solutions that meet the evolving needs of industries, such as golf carts and utility vehicles, material handling and cleaning equipment, recreational vehicles, and renewable energy.

Trojan Lithium OnePack offers unrivaled performance, advanced safety features, and a 10-year warranty, all in an easy-to-install single battery pack. It features Bluetooth® connectivity for real-time lithium iron phosphate (LiFePO4) battery status.

About the BCI Amplify Award

Battery Council International annually presents the BCI Amplify Award, which was founded in 2022. The award "recognizes a highly effective and top-rated internal or external campaign, program or communication that serves to inform, educate and promote battery products, components, services or the industry as a whole." BCI evaluates campaigns on the basis of four key pillars: innovation, sustainability, essentiality, and safety.

About Battery Council International

Battery Council International (BCI) is the leading trade association representing the global battery industry and is the premier authority on energy storage solutions. Celebrating its 100th anniversary in 2024, BCI advocates and educates on behalf of battery manufacturers and recyclers, marketers and retailers, suppliers of raw materials and equipment, and battery distributors.

With a unified voice, BCI conveys an industry-wide commitment to sustainability, safety and science. The organization continues to unite members within the energy storage industry to successfully communicate and protect through education, science and advocacy efforts the most successful circular economy on the planet. For more information, visit www.batterycouncil.org.