Cookie Policy

Effective Date: May 25, 2018
Last Update: May 25, 2018

This Cookie Policy describes how Trojan uses cookies and other tracking technologies (such as pixel tags and JavaScript,). We will refer to these cookies and other tracking technologies from hereon as “cookies”. This Cookie Policy only applies with respect to Web sites operated by Trojan Battery Company, registered at 12380 Clark Street, Santa Fe Springs, CA 90670, USA (“Trojan,” “we,” “our” or “us”) or on its behalf and on which a direct hyperlink to this Cookie Policy is posted.

Our Web site uses cookies to ensure that we give you the best possible experience by providing you personalized information, understand how you use our Web site and help you obtain the right information.

1. What are Cookies?
Cookies are small files that the Web site saves on your computer or mobile device (such as your mobile phone, laptop or tablet) when you visit the Web site. They are widely used in order to make web sites work, or work more efficiently, as well as to provide information to the owners of the Web site.

These are the different types of cookies we may use on our Web site:

1.1. Essential cookies are required for the operation of our Web site (for example, to store your language preferences during your time on the Web site, provide application security, store your user’s authentication details, and others). These cookies enable you to move around the Web site and use its features. Disabling these cookies would impede the Web site’s performance and we would not be able to provide you with the features and services offered through the Web site.

1.2. Analytics cookies (including advertising cookies) allow us to analyze your activities on our Web site in order to improve and adapt the way our Web site works. For example, we may use these types of cookies to ensure that visitors can easily find the information you are looking for on our web sites by tracking your behavior on the Web site and adjusting our Web site to it. Another example is using these cookies to distribute Web site traffic among available servers in order to optimize Web site response times. Some cookies record your online activities, including your visits to our Web site, the pages you have visited, and the links and advertisements you have clicked. This information allows us to make our Web site more relevant to you by displaying appropriate content, deliver advertisements and/or other communications to you that are tailored to you.

2. Types of Data Held
The types of data held by Trojan cookies include: feature data, IP address and other unique identifiers such as UDID or MAC address (this can also include randomly generated sequences of letters and numbers), times and dates that the user interacted with the Web site recently and the marketing materials or referring pages that led the user to the site, preferred Web site settings and system features].

3. How Do We Use Cookies?

In some cases, we use cookies to collect information that relates to identified or identifiable natural persons, for example, if it is combined with other information. In these cases, our Privacy Policy will apply in addition.

We use cookies for the below purposes:

Essential Cookies:

  • Process your orders;
  • Remember your language and other preferences;
  • Remember authentication details;
  • Distinguish users and individual sessions;
  • Control and adjust request rate to safeguard the functionality of the Web site (throttling);
  • Protect you against various malicious attacks, such as cross-site request forgery (i.e., an attack that forces you to execute unwanted actions on our Web site whilst you are authenticated).

Analytics Cookies:

  • Help us and third parties obtain information about your visits to the Web site;
  • Analyze your visiting patterns to improve our Web site;
  • Deliver advertising, communications, and content on our Web site that is specific to your interests;
  • Help you obtain information you are looking for;
  • Measure how many people use our Web site, and how they use them, to keep our Web site running efficiently and to better understand our Web site’s audiences;
  • Social media integration and sharing capabilities for the social media;
  • Gather location data;
  • Distribute traffic to the Web site on several servers In the USA in order to optimize response times

Through cookies, aggregate and other information such as the pages visited on the Trojan Battery Web sites, unique URLs visited within our Web sites may be obtained and used to enhance your experience and understand traffic patterns. We count the number of users who visit a particular section of the Web site or who clicked on links or graphics included in e-mail newsletters received from Trojan. We also compile aggregated statistics about how our Web site is appreciated by its visitors to optimize and tailor it to your needs.

If you register on our Web site, or otherwise provide us with your personal data, we may associate that information with other information we collect from or about you or that you provide, information regarding your use of our Web site, or information we receive from or about you from third parties. We will use this combined data for marketing and analytics purposes.

4. When Do Cookies Expire?

Some cookies operate from the time you visit the Web site to the end of that particular web-browsing session. These cookies expire and are afterwards automatically deleted when you close your Internet browser window. These cookies are called “session” cookies.

Some cookies will stay on your device between browsing sessions—they do not expire when you close your browser. These cookies are called “persistent” cookies. The length of time a persistent Cookie stays on your device varies from cookie to cookie. In some instances, we use persistent cookies for a variety of purposes, such as to store your preferences so that they are available for the next visit, to keep login details for your connection through social networks, to keep a more accurate account of how often you visit our Web site, how often you return, how your use of the Web site may vary over time, and the effectiveness of advertising efforts.

5. Who Sets the Cookies?

Cookies may be placed on your device by us, as the Web site operator. These cookies are called “first party” cookies. Certain cookies may be placed on your device by a third party other than Trojan, such as providers of marketing services and cookie and other tracking technologies related services (e.g., publishers, data management platforms, and demand side platforms). These cookies are called “third party” cookies. For example, a third party such as Twitter may place a cookie to integrate the social media platform and be able to share its capabilities with you.

6. How Can You Block, Delete or Otherwise Manage Cookies?

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our Web site.

Please note that your Internet browser allows you to change your cookie settings, including deleting and blocking them. These settings are usually found in the “Options” or “Preferences” sections of the “Settings” menu of your internet browser. In order to understand these settings, the following links may be helpful. Otherwise you should use the “Help” option in your internet browser for more details. These Web sites provide information on how to adjust the cookies settings on some popular browsers:

Please note that if you choose to opt out, you will not necessarily see fewer ads. However, the ads you see may be less relevant to your interests. You can also opt out of the use of cookies to tailor content or advertising to you by visiting, for example, AllAboutCookies, YourAdChoices or Network Advertising Initiative.

You will be able to easily accept or reject the Analytics cookies on this Web site by choosing one of the “Allow” or “Deny” buttons, in the cookie consent pop-up banner when you enter our Web site.

7. How Do We Respond to a Do Not Track Signal?

“Do Not Track” or “DNT” is a web browser setting that requests that a web application disables its tracking of an individual user. When you choose to turn on the DNT setting in your browser, your browser sends a special signal to websites, analytics companies, ad networks, plug in providers, and other web services you encounter while browsing to stop tracking your activity.

There is currently neither a statutory obligation nor an industry agreement on how to respond to a DNT signal. At this time, our Web site and other services are not set up to respond to the DNT signal. For more information see All About Do Not Track.

8. Privacy at Trojan

For more information about how we process your personal data see our Privacy Policy.

9. How to Contact Us

If you have any questions, comments, or requests regarding our use of cookies, please direct your request to:

Address: Trojan Battery Company
10375 Slusher Dr.
Santa Fe Springs
CA 90670


Trojan Battery Ireland Ltd.
Temple Chambers
3 Burlington Road
Dublin 4

E-mail address:

10. Interest-Based Advertising

We engage in interest-based advertising to deliver advertisements and personalized content that we believe will be of interest to you. To the extent third party vendors are using cookies to perform these services without our express instruction to do so Trojan does not control such use of this technology or the resulting information, and we do not vouch or assume responsibility for such actions.

11. Amendments

Trojan will amend this Cookie Policy from time to time and inform you, as required by applicable law, but we will not reduce your rights.