Trojan has been an industry leader for nearly a century and has an established global reputation for quality products, service, and innovation.

We’re proud of our past, but we’re looking toward the future.

To position Trojan as the global leader for the next 100 years, we’re rolling out a powerful new brand. Here are some key elements of our new brand:

NEW PEGASUS
Our new Pegasus symbol is a dynamic silhouette with an integrated bolt of energy and strong forward momentum.

COLORS
New color palette celebrates our trademark maroon and also introduces a new, brighter maroon, which we are calling Modern Maroon. The bold Pegasus in Modern Maroon is a powerful combination.

PRODUCT BRANDING
Moving forward, our products will be segmented into two categories, Solar and Motive, and the new label design will feature a streamlined, simplified information system.

CHARGING FORWARD
Our new tagline speaks for itself: Trojan is going to lead our industry into the future.

This is an exciting time in our industry and at Trojan. This bold rebranding will be a platform for the launch of new technologies, while energizing our company and all Trojan stakeholders as we go confidently into the future together.