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Power your business with Trojan Batteries

Access premium batteries, exclusive support and programs to help grow your business.

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Welcome to Dealer Resources

We're here to help. Bookmark this page to find useful information, links, and news about being an authorized Trojan Dealer. Visit often to get answers to questions like:

  • What are the benefits to becoming an authorized Trojan dealer?

  • How can I access the TrojanEx Partner Portal?

  • Where can I find training on Trojan products?

  • Can my business be added to the Trojan Dealer Locator?

  • and much more!

Need assistance? For any inquiries or support, reach out to our Customer Service team:

  • US & Canada: 1-800-423-6569

  • International: +1-562-236-3000

Benefits of Becoming a Dealer

  • TrojanEx Partner Portal: Access sales tools, marketing materials and training modules to enhance your expertise. 

  • Dealer Locator Inclusion: Your company will be added to our Dealer Locator Map, receiving over 10,000 visits a month. 

  • Dealer Training & Support: Gain exclusive access to Trojan education materials and dealer support for your business. 

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Trojan Lithium Direct Program

Experience the convenience of direct, seamless access to trusted Trojan Lithium-ion batteries, bundles, and accessories. 

  • One-click ordering

  • Faster shipping

  • Dedicated support

TrojanEx Partner Portal

Login or register to access exclusive Trojan battery training materials.

Find marketing assets like branded collateral, swag, photos, datasheets, and brochures. Visit the promo shop for your tradeshow and showroom needs.

Stay updated on the latest products—all in one place. 

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FAQs for Dealers

We're here to help you succeed as an authorized Trojan Battery Dealer. Get answers to frequently asked questions below.

  • Top Quality Products. Offer your customers our industry-leading batteries, including AGM, deep cycle flooded and Lithium-ion batteries.
  • Loyal Customer Base. Tap into a dedicated market that values Trojan safety and quality.
  • Revenue Growth Potential. Increase leads and sales with our trusted brand.
  • Comprehensive Dealer Support. Benefit from training, marketing resources, and ongoing assistance from our team.

Direct benefits to you

  • TrojanEx Partner Portal. Access sales tools, marketing materials and training modules to enhance your expertise.
  • Training and Certification. Become an expert on Trojan products to better serve your customers.
  • Welcome Kit. Once you’re certified, receive promotional materials to showcase Trojan products in your dealership.
  • Dealer Locator Inclusion. Your company will be added to our Dealer Locator Map, which receives over 20,000 visits a month.

Thank you for your interest! We are proud to welcome new dealers into the Trojan Battery family. Please complete this application to take the first step to becoming an authorized Trojan dealer.

The Trojan Dealer Locator map showcases nearly 1,500 dealers worldwide. It helps consumers find battery dealers near them about 20,000 times a month.

If you are interested in adding your store(s) to the Trojan dealer locator map, please complete this form.

Trojan dealers are invited to login or register for the TrojanEx Partner Portal.

In TrojanEx, you'll be able to:

  • Access training to become a Certified Lithium Dealer
  • Order branded and co-branded materials, software, and more
  • Stay updated on the latest products

In the TrojanEx Partner Portal, go to Training & Certifications. On your homepage you will see available courses, courses in progress, courses completed, your certificates, and more. Each course is followed by a quiz.

Completing the Trojan Lithium Training & Dealer Certification course and test entitles you to a welcome package with swag and a listing as a Lithium Certified Dealer on the Trojan dealer locator map!

Dealers can shop directly from Trojan Battery Company with Trojan Lithium Direct. Experience the convenience of direct, seamless access to trusted Trojan Lithium-ion batteries, bundles, and accessories.

  • Direct Purchasing. Dealers can now easily order lithium batteries from our storefront for quick and convenient access.
  • Faster Shipping. Enjoy quicker delivery by ordering directly, reducing wait time.
  • Support Resources. Access training and marketing materials specifically for lithium products.

Questions about Trojan Lithium Direct? Call us at 1-888-787-6526.

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